Lowell hot sauce company thrives on staying local, having the 'craic' -CBSNews

Brian Ruhlmann, founder of Craic Hot Sauce in Lowell, Massachusetts, draws on Irish culture for his brand, using the term "craic" to symbolize good times and fun. Starting his journey through a hot sauce podcast, he built a business focused on community and local sourcing. With a rooftop space at UMass Lowell for growing peppers, Ruhlmann emphasizes sustainability and locally-sourced ingredients in his sauces, aiming to add balanced heat that appeals even to non-hot sauce enthusiasts. Discover more about his mission and the flavorful profiles of Craic Hot Sauce in Levan Reid's full article on CBS Boston here.